What is customization? Many people who are looking for opportunities to develop their website or webshop wonder this. Customized software is completely custom-built software. For web shops and websites, this means that you decide what is built. This allows us to optimize the whole for the application. In contrast to customization, there are also standard themes with which you can easily build a website. If you compare the making of a webshop or website with building a house, the differences become more clear.